The Body Shop enjoys brighter future

WandCo supplied Ultra Slim Katana light boxes to The Body Shop's Croydon store, increasing the profile of the shop front and attracting attention of shoppers.

Once in store, it is important to utilise all the space, making it as profitable as possible, and The Body Shop, like many of our clients, realised that the best way to do this was with illuminated displays.

It was important to fit in with the ethos of the Body Shop with energy-efficient lighting combined with a sleek stylish look, which gives the store an inviting glow.

Unlike conventional signs, the Katana light box really catches the customer's eye which in turn enables retailers to increase their sales.

Signage was also placed behind the cash counter to help inform customers of the latest products and encouraging impulse buying; again this is made far more effective by making the product highly visible using illumination.

These light boxes increase not only the profile of the store from the outside, but also its potential to sell the products within.

Therefore, in effect these displays pay for themselves and give the retailer a cost-effective, low-hassle option to enhance sales.

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