Inverness Medical appoints Watt Gilchrist

Inverness Medical has awarded its European artwork and pre-press contract to Watt Gilchrist following a three-way pitch.

The global diagnostic test leader chose Watt Gilchrist because of the expertise and innovative nature of the company and its services.

Watt Gilchrist undertook test projects to demonstrate its unique range of services and high standard of work before being rewarded with the business, and, subsequently, undertook a transition period in 2007.

Inverness Medical, the global leader in developing and marketing diagnostic tests for consumer, professional, nutritional and cardiology fields has a portfolio of well-known brands such as Clearblue and Accu-Clear, therefore demanded an experienced partner to meet the challenge range of requirements.

Jonathan Edwards, Creative Services Manager for Inverness Medical, said: "Reviewing our reprographics last year, I was dissatisfied with the current service and decided to compare the market.

"Gilchrist delivered a robust pitch delivering the quality and standards required for a worldwide professional company.

"I was impressed by the services available, expertise of the staff and the high standard of work - making it an easy choice".

Kevin Laughton, New Business Development Director for Watt Gilchrist, said: "Inverness Medical is a well-known and exciting brand; we are looking forward developing a unique service that meets their exact requirements for both the professional and consumer market".

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