Watt Gilchrist help make SMA packaging a success

SMA has revamped its Nutritional brand, giving it a fresh and modern image with the help of Gilchrist, the specialist pre-press and publishing agency.

Providing reprographics services to SMA, Gilchrist ensures that the integrity of the design is maintained across the supplier network, wherever it is printed around the world.

SMA appointed Gilchrist to supply its entire artwork and pre-press requirement for the relaunch of their Nutritional packaging, which included tinplate labels, Tetra Pak liquid cartons, unit cartons, shipper trays, bottle labels and sachets.

Colin Ashcroft, Account Director at Gilchrist, said: "In addition to the pre-press services, we provide a portfolio of solutions to SMA: these include packaging and print consultancy that delivers a breadth of expertise across a wide range of SMA products, which are developed and printed worldwide adding a new dimension to SMA brand management.

"The consultancy services provide experienced on-site project management familiarity with the market through several years' experience working with SMA".

SMA uses print and packaging suppliers from around the world, including Singapore, France, Holland, Ireland and South Wales.

Gilchrist's commitment and technical advice helps ensure that the SMA brand conforms to the original concept, so irrespective of where it is produced, it will remain faithful to brand guidelines.

This increases the consistency of the brand image to consumers and ensures recognition of the brand is constant across countries.

John McGinley, Ethical Marketing Manager for SMA, said: "I have always found Gilchrist professional, efficient and responsive to my needs whatever project they have worked on with the SMA brand team.

"They take responsibility and accountability ensuring the integrity of the artwork and design through reprographics and production is of the highest standard.

"They are also very approachable and a down-to-earth team, which I value in my workings with them".

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