Product category:
Direct marketing agencies
News Release from: Watson Phillips Norman
Edited by the Marketingservicestalk Editorial
Team on 16 June 2008
WPN creates new RIAS TV campaign
Brand response specialist Watson Phillips Norman has created a new DRTV campaign entitled "Better With Age" for client RIAS.
The over 50s specialist insurer, is launching the new campaign to promote its car insurance products Building on the success of its work for the brand in press and direct mail WPN's 60- and 30-second format TV ad will appear across terrestrial, digital and satellite channels for the next two weeks
This article was originally published on Marketingservicestalk on 20 Mar 2008 at 8.00am (UK)
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Don't play "brand bingo" with your product or service, argues Tod Norman, senior partner at Watson Phillips Norman.
In a crowded and competitive insurance, market this ad focuses strongly on the multiple discounts available to customers over the age of 50.
The objective is to recruit new customers for RIAS by asking people to phone for a free car insurance quote.
Maria Phillips of Watson Phillips Norman commented: "Many car insurance ads have a rather downmarket look; this ad achieves stand-out through high production values and a charming storyline.
"The theme 'Some things get better with age' resonates with the target audience and puts a very positive spin on growing older.
"The double entendre at the end brings a touch of humour to balance the very strong sales messages".
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