Product category:
Direct marketing agencies
News Release from: Watson Phillips Norman
Edited by the Marketingservicestalk Editorial
Team on 28 April 2008
John Watson gives 'guru' session for IDM
John Watson, founder of brand response agency Watson Phillips Norman, is appearing on the bill of The Institute of Direct Marketing's high profile guru sessions at the IDMF.
The IDMF Academy programme, taking place at the International Direct Marketing Fair (29 April to 1 st May), will also be running at Internet World which takes place alongside the Fair John Watson, the recipient of the IDM's first ever lifetime achievement award, will be joined in the sessions by godfather of UK direct marketing, Drayton Bird, and multi-award winning creative, Steve Harrison
This article was originally published on Marketingservicestalk on 20 Mar 2008 at 8.00am (UK)
Related stories
Why brands shouldn't talk like Daleks
Don't play "brand bingo" with your product or service, argues Tod Norman, senior partner at Watson Phillips Norman.
Marketing to the over 50s
Tod Norman, senior partner at Watson Phillips Norman, argues that there is no such thing as the "over 50s" market.
Rather than the traditional lecture presentation style of the IDM Academy, these special sessions will take the form of "An Audience with", where the emphasis will be on audience participation in order that show delegates get the most from their attendance.
Watson's session will take place on Thursday 2 May 2008 at 12.45pm.
IDM Programme Director, Joanna King, said: "We're very pleased that three such illustrious figures have agreed to share their priceless experience at this year's Academy.
"The emphasis has always been on the practicality and usability of the session content, but this year we're able to go one step further and respond to exactly what the audience requires, when they require it.
"And we couldn't hope for three better-qualified experts prepared to impart their knowledge".
The full IDM Academy programme at IDMF includes a total of 21 expert practitioners including: Caroline Worboys, Managing Director of Broadsystem, Chris Duncan, Director of Customer Data at News International, and Mike Teasdale, Planning Director at Harvest Digital.
Topics range from Data in the Digital Age; Customer Insight that Builds Profit and Online Brand Experience.
All sessions are free to show delegates and are available on a first come, first served basis.
• Watson Phillips Norman: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
