Product category:
Direct marketing agencies
News Release from: Watson Phillips Norman
Edited by the Marketingservicestalk Editorial
Team on 09 August 2007
WPN wins major online offensive for PDSA
Direct response agency Watson Phillips Norman has been appointed by one of the UK's foremost pet charities, PDSA, to develop the brand's debut online fundraising strategy.
Activity will address supporter acquisition, conversion and retention The appointment follows an extensive pitch process which has taken place over the past few months
Work begins immediately with a new micro-site to complement a high profile brand driven TV campaign breaking in the next few weeks.
John Cole, Deputy Director - Marketing for PDSA, commented: "As a major direct marketing player offline, we feel the time is right to exploit the fundraising opportunities online.
"WPN has a real appreciation of the challenges we face and has a compelling strategy to support our brand based on real understanding and an impeccable track record in the charity sector as a whole.
"We feel assured that they are the ideal team to be supporting PDSA at this time and we're really looking forward to getting started".
Gail Cookson, WPN Client Services Director, commented: "We're delighted to have been selected by PDSA for the important task of pioneering its online fundraising efforts - we have a real affinity for the sector and a true belief that we can help the brand enjoy increased success, despite the increasingly competitive and crowded market within which it operates.
"A task such as this calls not only for the right strategy but also for compelling creative and our team has some great ideas for the campaign, which will underpin the whole effort and secure positive results".
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