Product category:
Integrated marketing
News Release from: Ward Lovett Advertising and PR
Edited by the Marketingservicestalk Editorial
Team on 03 July 2007
Integrated agency pockets online Bingo
account
Cannock-based Ward Lovett Advertising and PR is to create an integrated marketing campaign for new client Bingohour.com.
"Bingohour.com is a unique online bingo experience with real bingo games presented live, by real callers," said PR Director Clive Reeves "And uniquely, bingohour.com has Ron, a bingo legend and showman who heads the team of callers who are keeping bingo players entertained right across the UK"
Ward Lovett's creative, media and PR departments are working together to create a strategic integrated campaign that will see Ron and his team at its core.
TV and radio ads are currently in production.
"The first photo shoot near their bingo broadcast studio in Wembley drew some attention with Ron wearing his spangly jacket in the street on a damp Wednesday afternoon, but drawing attention is what it's all about," added Reeves.
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