Product category:
Mobile internet
News Release from: Wapple.net | Subject: Canvas Zest
Edited by the Marketingservicestalk Editorial
Team on 13 May 2008
Wapple turns print interactive
With Wapple Canvas Zest, the latest mobile internet site builder and publishing tool from Wapple, you can make traditional print media interactive by linking it directly to the mobile web.
Wapple Canvas Zest automatically generates a unique data matrix code and QR code for each mobile web page created, which can be printed on advertisements, magazine articles, or even posters to provide an immediate call to action When the code is scanned by a mobile camera phone it links straight through to the promoted page - anything from further information and registering interest, to a competition entry, buying concert tickets or other product purchases
This article was originally published on Marketingservicestalk on 2 Apr 2008 at 8.00am (UK)
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Datamatrix and QR codes are barcodes consisting of a totally unique pattern of black and white squares that act as a quick link through to a specific mobile web page.
When using Wapple Canvas Zest to design and publish a mobile website, these codes are automatically generated and can then be printed wherever required.
Once the codes are scanned into the mobile device, consumers can quickly and easily access promoted content any time and anywhere they are.
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And unlike SMS triggers, it is a free service.
"The addition of data matrix or QR codes to print media meets a market demand for offering an easy, cost-effective way to facilitate instant brand interaction with consumers on the move for a truly interactive marketing campaign," explained Anne Thomas, COO and co-founder of Wapple.
"For the consumer, waiting for the bus, a train journey or simply reading a paper or magazine becomes more interesting with the ability to purchase products, respond to articles or enter competitions without having to be back in front of a PC.
"And for the brand it not only provides an immediate call to action but a new and effective way to measure the success of print campaigns.
"Of course it doesn't stop at print media, these codes can be promoted just about anywhere for a vast number of purposes".
Most emerging mobile devices already have scanners built in, and for those who don't, they are easily downloaded onto a mobile phone.
"Consumers will love the opportunity for instant response and discovery of what this new technology can provide; this adds a completely new dimension to print media, which can only be good news for marketing campaigns," added Thomas.
Wapple Canvas Zest breaks down the barriers to creating and publishing highly functional, professional and creative mobile internet sites.
Using Wapple Canvas Zest anyone can build and get a mobile website up and running in moments.
Mobile websites created with Wapple Canvas Zest can be accessed from virtually any device on any network and from any country.
This is down to Wapple's advanced Device Profiler system, which is able to reconfigure mobile sites to fit perfectly on every single mobile device and browser without compromising the user experience.
Without the Wapple Device Profiler, it would be impossible to deliver optimised mobile internet sites to over 5,000 different handsets.
Wapple Canvas Zest includes full CMS and hosting and is integrated with a number of mobile billing solutions, including PayForIt, MIGPay, MXTelecom, 2Ergo and the Bango platform.
Data is also collected on visitors to the sites and full statistics are provided.
The Wapple core technology automatically generates and submits a Google site map that describes each site's pages and content to ensure strong positioning in mobile search engines.
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