Forbes.com chooses Visual Sciences analytics

Forbes.com has chosen Visual Site for real-time customer analytics, web metrics and interactive data visualisation to build a 360-degree, lifetime view of the online behaviour of individual customers.

Forbes.com will use Visual Site's visitor-level analysis capabilities to analyse activity across multiple web sessions, enabling the company to quickly adapt to changing visitor requirements and develop a lifetime view of its customers.

In addition, Visual Site will provide ad hoc segmentation capabilities to create and analyse customer groups on-the-fly based on any given set of behavioural or customer attributes in order to identify potential improvements in content and advertising performance.

"Visual Site is an ideal solution for Forbes.com and other large media entities seeking a faster method of collecting and analysing very large amounts of data," said Jim MacIntyre, chief executive officer of Visual Sciences.

"We believe that Forbes.com will see immediate benefits from Visual Site's real-time analysis capabilities that answer complex, yet valuable, questions very quickly.

"We are committed to supporting Forbes.com by offering a total solution to help them stay one step ahead in the highly competitive and rapidly changing media industry".

Visual Site delivers real-time analysis capabilities for the internet channel providing organisations with a comprehensive view of performance of online and related offline initiatives.

Visual Site leverages the proven technology of Visual Sciences' Platform 5, a tera-scale analytics platform which enables massive volumes of streaming and historical data to be analysed in real-time.

"Visual Site data will help us offer the best possible user experience on Forbes.com by providing insights to site visitor behaviour," said Michael Smith, vice president and general manager of operations at Forbes.com.

"This will augment our existing efforts to design the site according to user needs, and will ultimately lead to increased customer retention and loyalty".

The groundbreaking interactive visualisation and unlimited ad hoc segmentation capabilities in Visual Site help clients uncover relationships in the data and gain competitive advantage.

Visual Site supports any available method for data collection as an input for analysis and reporting, offering both accuracy and flexibility to enterprise organisations.

Available as an on-demand service or enterprise software, Visual Site has an open and flexible schema that can be easily tailored to meet specific needs and integration requirements.

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