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Search 5.0 includes fast track deployment

A Visual Sciences product story
Edited by the Marketingservicestalk editorial team Aug 31, 2007

New version of award-winning search solution expands capabilities while enabling retailers to offer better site search navigation for the Christmas shopping season with "fast track deployment".

Visual Sciences, a leading provider of real-time analytics applications, has announced the availability of Visual Sciences Search 5.0.

The latest version of the company's award-winning site search solution standardises workflows and presentation templates, making configuration more intuitive while streamlining the implementation process.

Visual Sciences is now able to offer fast track deployment, ensuring that online retailers and e-commerce websites can be fully implemented and take advantage of the powerful new Search 5.0 features well before the Christmas shopping season.

In addition to a rapid deployment process, Visual Sciences Search - a winner of the SIIA CODiE Award for Best Enterprise Search Engine three of the past four years - now includes a set of powerful new features, such as geographic searching, targeted presentations and related content or product information in the context of the search results.

The "personalised alerts" feature allows site visitors to opt in to receive email notifications once new content or product information that matches their predefined interests is posted on the website.

This valuable capability enables businesses to drive return site visits and leverage the powerful conversion capabilities of site search.

"Site search is one of the most effective selling tools for any e-commerce website, so it is important that businesses are able to optimise their solution in time for Christmas", said Brian Sullivan, senior vice president and general manager of search and content solutions at Visual Sciences.

"The ability to quickly deploy Search 5.0 will ensure that our clients are ready for the busiest shopping season of the year.

"Visual Sciences continues to build on our track record of delivering an industry-leading site search solution, adding new feature enhancements that increase overall website ROI and make site searchability much more intuitive and faster for end-users".

Visual Sciences Search 5.0 includes the following important enhancements.

* Geographic Searching: Site searches can be based upon criteria such as postal codes, area codes, city/county, and even longitude and latitude.

Site visitors can now find answers to common questions such as, "where is the closest store to my house?" * Targeted Presentations: Changes the displayed results based upon the type of search performed, the set of results returned or the context of the search.

Search 5.0 turns website content into a more relevant experience for the customer.

A gallery of images may be appropriate for a visitor seeking products but not for a visitor seeking support on those products.

* Autocomplete: Anticipates and suggests queries as site visitors type in keywords, avoiding mistakes while presenting queries they may not have otherwise considered.

* Related Products and Content: Helps marketers increase sales by presenting products and content based on relationships defined via search.

* Enhanced Keyword Reporting: Leverages Visual Sciences Report Builder to provide insight into what site visitors seek.

Search 5.0 provides a weekly report of top search terms, failed keywords, traffic trends and geographic distribution, enabling customers to quickly assess how visitors use search and apply this knowledge to both site search and search engine optimisation (SEO) efforts.

* Personalised Alerts: Allows site visitors to be notified as soon as new products or services matching their interests become available.

Site search is one of the primary methods visitors use to navigate a website.

With Visual Sciences Search 5.0, organisations can take advantage of this fact by controlling the order and priority with which search results are presented.

For example, the customer self-service area of websites can boost the most frequently asked questions to the top of the results set to decrease calls and lower support costs.

Or, e-commerce sites can prioritise product results based on brand, season or promotion to drive sales.

In addition, Visual Sciences Search 5.0 makes it possible for enterprises to control and utilise search results by integrating web analytics into the search process, improving the search relevancy of websites.

Visual Sciences Search 5.0 delivers key compelling capabilities that optimise performance of one of the highest converting areas of a website - website search results.

Visual Sciences Search 5.0 is available now as an on-demand service.

For pricing information, contact Visual Sciences.

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