Product category:
Database management, list services
News Release from: Visual Sciences | Subject: Bid 2.0
Edited by the Marketingservicestalk Editorial
Team on 06 August 2007
Visual Sciences launches Bid 2.0
The powerful keyword bid management solution delivers new capabilities and functionality to streamline campaign management and increase ROI.
Visual Sciences, a leading provider of real-time analytics applications, has announced availability of Visual Sciences Bid 2.0, a powerful keyword bid management solution This latest version adds Yahoo! to the list of supported search engines and offers important new infrastructure enhancements and features, including new budget and listing management capabilities, an optimised, easy-to-use user interface, and international character support
This article was originally published on Marketingservicestalk on 22 May 2007 at 8.00am (UK)
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"Visual Sciences is pleased to add support for Yahoo! to its Bid product; this important addition affirms our commitment to deliver a competitive, powerful keyword bid management product that meets the needs of search engine marketers," said Jim MacIntyre, chief executive officer of Visual Sciences.
"With Visual Sciences Bid 2.0, we are continuing to extend our applications that leverage analytics to optimise online marketing initiatives and drive improved results for our clients".
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Visual Sciences Bid 2.0 includes the following important enhancements: Yahoo! Support: Adds the Yahoo! Search Marketing Platform to the already supported Google AdWords, increasing the application value for search marketers; Improved Listing Management: Enables advertising creative to be leveraged across multiple ad groups, resulting in significant productivity gains to the ad management process; Campaign Level Budget Management: Increases control over budgets by separating search and content network advertising spend; Automated Bidding: Helps marketers achieve specific online CPA and ROI goals through auto-bidding rules; Full International Character Support (Unicode): Enables global management of Search Engine Marketing (SEM) activity; Usability Improvements: Ensures advertising complies with specific search engine guidelines through an optimised user interface that includes wizards, alerts and notifications.
"Too much time is spent manually managing the keyword bidding process and watching the competition.
"Technology can reduce labour-intensive tasks, freeing up marketers to spend more time on the creative process and developing marketing messages and landing page tactics that create tomorrow's winning strategies," said Bob Nieme, managing director at Adversitement BV, one of Visual Sciences' premier partners in Europe and a Bid client."With Bid, we have been able to increase our productivity, simplify our campaign management and improve our online advertising ROI".
Visual Sciences Bid is a powerful keyword bid management solution that enables search engine marketers to manage and optimise all of their pay-per-click keywords from one consistent, easy-to-use interface.
Without leaving the Visual Sciences Bid interface, online marketers can manage all keywords, listings and bids that span across multiple outlets.
In addition, Bid's tight integration with Visual Sciences HBX Analytics enables marketers to easily monitor and optimize conversions and ROI across all PPC keyword campaigns.
Bid streamlines workflow, increases productivity and improves the bottom line through a more complete view of SEM initiatives.
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