Product category:
Web measurement, analytics
News Release from: Visual Sciences | Subject: HBX Analytics 4.0
Edited by the Marketingservicestalk Editorial
Team on 22 May 2007
Visual Sciences unveils HBX Analytics
4.0
Version 4.0 of the on-demand web analytics service gains extensive e-commerce reporting and analysis functionality and HBX Visual Workstation interface for analysts.
Visual Sciences (formerly known as WebSideStory), a leading provider of real-time analytics applications, has announced the availability of HBXAnalytics 4.0 This latest version of HBX, the award-winning, on-demand web analytics solution, delivers expanded e-commerce-related capabilities, including the ability to actively segment e-commerce order data, analyse product placement and report on multiple storefronts within one account
This article was originally published on Marketingservicestalk on 30 May 2007 at 8.00am (UK)
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In addition, HBX Visual Workstation is now available as a new interface for historical and ongoing data collected by HBX Analytics, providing custom reporting, ad-hoc analysis and industry-recognised interactive data visualisation capabilities.
HBX Analytics 4.0 goes beyond other web analytics offerings, delivering a wide range of reporting as well as light and in-depth analysis interfaces and capabilities to meet the demands and skill levels of all marketing and business professionals across even the largest enterprises.
"HBX is an invaluable tool for several functional groups within FOXSports.com, with marketing serving as the cornerstone," said Andrew Hossom, vice president of marketing for FOX Sports Interactive.
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"Our editorial department utilises the data to fine-tune their programming strategy, and our sales department leverages HBX to project traffic of future online campaigns.
"Additionally, the in-depth data and analysis capability provided by HBX Visual Workstation has proven to be a vital resource for our product development teams as they plan our long-term product strategy".
Enterprises such as Best Buy, Best Western, DaimlerChrysler, Equifax, Fedex, Fox Sports, MGM Mirage, Nestle, New York Life, NY Post, Qualcomm, Texas Instruments, Vodafone, Wachovia, Warner Brothers and YouTube depend on HBX to help them understand online visitor and customer behaviour, to measure return on investment on online marketing initiatives, improve sales, monetise content and improve customer loyalty and retention.
"Our HBX Analytics 4.0 service has the most comprehensive set of web analytics interfaces on the market today," said Jim MacIntyre, chief executive officer of Visual Sciences.
"HBX is known for making analytics accessible through easy-to-use reporting and analysis interfaces targeted to specific professional roles in our client enterprises.
"The addition of Visual Workstation continues this tradition by delivering deep, ad-hoc analysis capabilities to the active analyst.
"With the addition of the HBX Visual Workstation interface, HBX Analytics now provides a best-of-breed interface for every professional end-user role in the enterprises we serve.
"For years HBX has answered the most common web analytics business questions and this release demonstrates our commitment to enable HBX clients to get fast answers to even the very hardest web analytics business questions".
Visual Sciences' HBX Analytics is a comprehensive and highly scalable on-demand web analytics solution, delivering deep insight into online visitor and customer behaviour.
It provides an extensive set of web analytics reports and offers the optional HBX Visual Workstation interface for in-depth interactive visual analysis.
The optional HBX Active Viewing interface overlays a heat map and metric values on to web pages while the HBX Report Builder Excel-based interface loads metrics directly into spreadsheet models or custom reports.
HBX Analytics expands the dimensions of analysis beyond the tracking of basic websites to include the tracking of Web 2.0 technologies and content, such as streaming video and audio, RSS feeds and podcasts, to more fully analyse audience interaction.
HBX Analytics 4.0 is available as an on-demand application with a subscription service pricing model.
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