Product category:
Integrated marketing
News Release from: Vertical Marketing
Edited by the Marketingservicestalk Editorial
Team on 01 April 2008
Vertical Marketing celebrates 20th
anniversary
Vertical has become one of the UK's leading integrated marketing communications agencies operating in the technology, industrial and commercial business-to-business sectors.
The agency's early areas of expertise lay with technical PR, working with clients such as Microsoft, Siemens and Panasonic Over the years, Vertical has broadened its skills and services into an integrated package, serving clients both in the UK and internationally
This article was originally published on Marketingservicestalk on 30 Jul 2007 at 8.00am (UK)
Related stories
V-Matrix analyses web-based camapigns
V-Matrix is a new proprietary reporting system from Vertical Marketing which delivers both ROI reports as well as quality reports on the effectiveness of all activities on an ongoing basis.
Brand activation agency appoints top team
The Marketing Store is making a string of appointments and promotions to support the agency's expansion
Andrea Morris joins expanding digital team
Design-led through-the-line marketing agency Avian has hired Andrea Morris as a digital producer as part of the continued expansion of its digital division.
By offering strategic marketing consultancy, online and direct marketing, PR, creative and digital design, advertising and exhibition stand design and build, as well as full return on investment analysis, Vertical can meet all the needs of clients' campaigns and show in black and white where the results are coming from.
Paul Barlow, managing director, Vertical, said: "Achieving 20 years in business is a milestone; during this time the whole business world and the approach to marketing communications has changed considerably.
"As an agency we've always been at the forefront of our industry, adapting quickly to market trends and staying ahead of the times: for example, we designed and built our first client website in 1995, and started giving client seminars on digital marketing back in 1997, at a time when many were debating whether or not there was a future in email or the web".
Vertical's approach is based on knowledge and understanding - to fully understand from the outset clients' strategies, technologies, products and markets.
This has proved to be a winning formula, one that has helped to retain clients for many years and has earned them the reputation of being 'the agency that speaks your language'.
Roger Gibbs, a technology client since 1991, said: "The winning and losing of business starts with how you are perceived, which is why we entrust the balance of design, copy and technical information to Vertical.
"Over the years they have given us sound advice and their understanding of our technology and market is critical to the success we enjoy".
"I'm excited about the future too," added Barlow.
"Marketing is changing so quickly; traditional methods are declining in some markets, being overtaken by rich media and the web as a whole.
"Plus, there's the rise of viral marketing.
"And with two new clients on board in the last month alone, 2008 is set to be another great year".
Whether you are a small start-up or a major multinational company, Vertical can help you develop a marketing strategy and from that a marketing communications plan, to increase your sales and build your brands.
• Vertical Marketing: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
