Product category:
Vouchers
News Release from: The Voucher Shop | Subject: Employee motivation
Edited by the Marketingservicestalk Editorial
Team on 25 June 2007
Motivation is all relative
Employee motivation schemes are most effective when the reward is aligned with the employee's home and family life, rather than having to be grafted on, argues Julie Rosehill of the Voucher Shop.
Those who design schemes tend to look at the profile of a company's staff and, to a greater or lesser extent, they tailor the reward to the individual or to the common denominator of staff tastes But, after a while, if this approach is applied often, it is easy for the schemes to become repetitive and less effective
This article was originally published on Marketingservicestalk on 16 Jun 2008 at 8.00am (UK)
Related stories
The power of paper
Despite the voucher and gift card industry embracing new technology with chip and pin and e-vouchers, the more traditional paper voucher remains highly popular with businesses and consumers.
The Voucher Shop launches Flex Bank
The Voucher Shop has launched Flex Bank, a cost-effective and efficient online programme to manage the supply of retail vouchers in flexible benefits schemes.
New or different angles are necessary.
How about, for instance, appealing to the employee's need or desire to please their family by giving the chance to earn a reward that the family can enjoy? So what do families want? The husband or wife may appreciate a relaxing weekend break or a meal for two, whereas the children may be looking for the current hot PlayStation game.
The key is in the communications; to produce e-shots, mailers and posters which, in some way, suggest - "Think how happy your family will be if you earn an incentive reward that they will enjoy!" But, while the age and interests of employees can vary greatly, the tastes of their families can vary enormously.
Choosing a gift voucher as a means of reward provides the power of choice for not just the individual but also the whole family, especially if a broad and interesting choice of vouchers is provided as with The Voucher Shop.
The most important element is that the voucher should ideally be spent on a treat or special purchase rather than the weekly shopping.
For an employee to receive the more traditional bonus in the form of a little bit extra in the annual pay packet, as is frequently the case, doesn't necessary mean that the family of the employee will ultimately benefit from this reward.
More often than not this reward is swallowed up by the individual in paying off the mortgage, credit cards and utility bills.
For an employee's family to see the benefits of the fruits of his or her labour will have a positive effect on the employee's motivational levels.
Let the family be the motivating force to inspire your team! Julie Rosehill is sales director at the Voucher Shop, one of the leading providers of vouchers in the incentives, rewards and flexible benefits market sectors.
• The Voucher Shop: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
