Product category:
Telemarketing
News Release from: Vonage
Edited by the Marketingservicestalk Editorial
Team on 18 December 2007
Vonage completes agency appointments
Vonage, the pioneering internet telephony company, has completed its new agency line-up with the appointment of Altogether Digital to drive its social media marketing.
In recent weeks Vonage has appointed new agencies across PR (Ambition Communications), online customer acquisition (Profero Performance) as well as US click2chat expert, inQ Altogether Digital's appointment extends the agency's existing remit beyond SEO and into SMM
To appeal to a non-tech audience, Altogether Digital plans to use social media, recommendations and networks to raise awareness of Vonage as well as to provide advice and expert opinion.
Altogether Digital's activities will put social media at the heart of Vonage's marketing strategy and are designed to fully integrate with and support Vonage's on and offline creative and PR campaigns.
Ciaran Norris, SEO and Social Media Director, Altogether Digital, said: "Web2.0 and social media are built on conversation and interaction - a perfect combination to support Vonage's core offering.
"Bloggers will be engaged in the same ways as traditional PR targets journalists, and in addition to driving industry buzz, these bloggers can have a positive impact on the site's SEO".
Vincent Potier, Director of Marketing at Vonage, said: "Vonage remains committed to staying at the forefront of digital marketing - and the work we are undertaking with Altogether Digital is central to this vision.
"We expect this integration of our SEO work with an SMM campaign to deliver interesting results.
"This appointment completes our new agency line-up and we are extremely excited about the strength of the combined team and the plans we have in place for 2008".
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