Product category:
Premiums and incentives, merchandise
News Release from: Virgin Experience Days
Edited by the Marketingservicestalk Editorial
Team on 19 March 2008
Virgin Experience Days play snap with
Microsoft
Virgin Experience Days has joined forces with Microsoft for the software giant's latest online marketing campaign.
Designed to increase traffic to Microsoft's Live Search engine, the Big Snap promotion runs 24 hours a day for the next eight weeks The promotion is based on the traditional card game "snap", with the search results page flashing up matching pairs of cards for prize winners and odd cards for non-winning searches
Virgin Experience Days is providing daily prizes including Spa Breaks as well as gift cheques and Virgin Vouchers to be redeemed for Virgin Atlantic flights.
The online promotion is supported by competitions in the print media including daily free-sheet Metro.
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