Silverstone drives into vouchers with Virgin
A
Virgin Experience Days product story
Edited by the Marketingservicestalk editorial team
Nov 27, 2007
The Virgin Voucher has added Silverstone Circuit to its prestigious line-up of redemption partners.
The deal puts Virgin Vouchers in pole position as the only multi-redemption voucher accepted at Silverstone, home to the Formula 1 Santander British Grand Prix.
Virgin Vouchers can be exchanged for tickets to the Grand Prix and other prestigious events in the racing calendar including the Le Mans Series; Trax; Formula 1 Testing; Ferrari Racing Days and the Corona Extra World Superbikes.
The vouchers can also be redeemed for track hire, the Motor Sport Academy, driving experiences and corporate hospitality at Silverstone, Northamptonshire.
Laurence Wiltshire, Sales Development Manager for Silverstone, said: "We already have a successful working partnership with Virgin Experience Days through our driving experience package - it's a perfect brand fit for us and we look forward to working with Virgin to promote Silverstone and our impressive race programme, track hire, experiences and academy to a wider market".
Not what you're looking for? Search the site.
Categories
- Design and Print (355)
- Customer publishing (27)
- Direct Marketing (525)
- Experiential marketing (84)
- Events, meetings and conferences (388)
- Incentive travel, IMEX (34)
- Integrated marketing (250)
- Internet, email, search, web design (1,072)
- IT for sales and marketing (247)
- Marketing strategy and consultancy (229)
- Market research (173)
- Media (223)
- Mobile marketing (155)
- Outdoor and ambient (48)
- Podcasts (2)
- Promotions and incentives (346)
- Public relations (170)
- Recruitment services (33)
- Sponsorship (18)
- Sports marketing (17)
- Telemarketing (54)
- Training and development (87)
- Point of purchase, retail design (186)
- Trade associations and professional bodies (217)
