Virgin Experience creates day as Jack Bauer

A Virgin Experience Days product story
Edited by the Marketingservicestalk editorial team Nov 9, 2007

When Fox Studios launched the 24 season 6 DVD box set in the UK, the company approached Virgin Experience Days to create a Spy Day experience for top TV journalists.

Having seen what happens to those who dare to say no to Jack Bauer on the hit US TV show, the Virgin Experience Days team was happy to oblige and threw-in a special offer for all 24 fans wanting to try their hands at being a spy for a day.

The exclusive offer, of 15 per cent off selected experiences, can be found in all box sets.

At the launch, journalists who bravely took up the challenge to be the next hero in 24's Counter Terrorist Unit (CTU) were kidnapped at gun point and bundled into the spy school set in dense woodland near Kings Langley.

Reporting back in the national press, journalists told how they used anti-terrorist skills to bring down a would-be assailant with a twist, poke or press of a finger using precision pressure, to bug a suspect 5,000 miles away and hunt down rogue agents in dense woodland.

Battered and bruised, participants conceded the day seemed much longer than 24 hours but the experience was a great day out and left them wanting to know much more.

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