Virgin Experience Days offer quality and fun

Edited by the Marketingservicestalk editorial team Nov 6, 2007

Virgin Experience Days is the leading brand name in experience days, bringing the Virgin values of quality, innovation, value for money and fun to the gift market.

Launched in 2001, the portfolio today offers well over 100 experiences and is constantly updated with new opportunities from a men's massage from GBP35, to the ultimate week away on Sir Richard Branson's private island, Necker, for GBP11,995.

In addition to providing exclusive access to the Virgin World of experiences, from luxury holidays in exotic locations to access to the Virgin Wine Club, Virgin Active and Virgin Books, the Virgin Experience Days portfolio is broken down into categories that make it simple to identify a suitable gift.

Experience categories include Drive Me; Fly Me; Splash Me; Treat Me; Scare Me; Remember Me; Take Me; Discover Me; @ Home and Kid Me.

Virgin also offer a range of Options Vouchers, which allow customers to leave the final choice up to the recipient.

Options Vouchers are available in denominations from GBP49 to GBP500 and are delivered with a booklet detailing the experiences to choose from in that price range.

Talking about the B2B market, Virgin Experience Days managing director, Paul O'Brien, said: "We continue to see strong growth in the business-to-business gift market, with sales up 20 per cent year on year.

"Our time-pushed generation has a growing preference for enjoying time out with family and friends, and trying new experiences.

"And whatever the choice, the perceived value of the experience is always higher than its actual price making it ideal for incentive and reward programmes and competition prizes; rafting for example, may cost as little as GBP49 but the perceived value is much higher - especially to someone who's always longed to try it".

Virgin Experience Days is the ideal incentive solution; each experience certificate is delivered in a presentation box containing the voucher and all the information about the day and how to book it.