Marketing Processor frees up specialist time

Vipu has launched Marketing Processor, a service for industrial business-to-business companies that is claimed to increase return on investment and reduce marketing overheads.

The company claimed about 80 per cent of marketing activities can be standardised, and has defined and documented six relevant, ready-to-use marketing processes that span those activities.

The processes, which are said to be easy to run and replicate, are based on proven methodologies.

Vipu said the processes reflect best practice, steering the customer through successful product launches and marketing and PR campaigns.

Follow-up is integral to every process, and progress can be monitored online by all parties concerned using a web-based tool.

Marketing Processer has been designed to increase customers' sales and deliver predictable and controlled marketing results as well as cost-efficiency.

Using the service, specialist time and expertise is freed up for target-setting and competitive content creation instead of building whole campaigns from scratch time after time.

Vipu said Marketing Processor is scalable, to meet the needs of large and small companies, and because the customer only selects those components and processes it needs, both the outcome and cost of a campaign are clear from the beginning.

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