Ring2 appoints Vialuna for DM to online task

Audio-conferencing specialist Ring2 has appointed Vialuna to conduct a marketing campaign using direct mail, personalised URLs and its Dialog Engine technology.

The campaign is designed to demonstrate Ring2's service in a fun and interactive way.

Vialuna will distribute a traditional direct mail piece featuring a personalised URL (PURL) as a response mechanism.

Respondents will be taken to their own microsite where Vialuna's Dialog Engine gathers information and generates real-time sales leads for the Ring2 sales team.

The campaign will run over six weeks mailing to 1,000 IT, telecoms and operations managers in five main sectors professional, banking, PR, marketing and retail.

Natasha Wright, Marketing Manager for Ring2, commented: "Ring2 first collaborated with Vialuna to sell its audio-conferencing technology but throughout the process we became interested by the response rates that Vialuna's DM approach achieves and ended up hiring them".

The opportunities dialogue marketing provides for information gathering and building rapport with cold contacts is genuinely exciting.

"Companies we worked with in the US and Europe using this direct-to-online marketing approach averaged 30 per cent response rate to their DM campaigns last year across a range of sectors - it really is adding punch to the traditional DM campaign", added Martin Pang, MD of Vialuna UK.

Vialuna's Dialog Engine, a dialogue marketing technology linked to personalised microsites, launched in the UK in June.

Vialuna Group creates personalised, integrated direct mail and online campaigns, using its Dialog Engine marketing platform, to help marketers engage customers and prospects in real time using dialogue marketing techniques.

The Dialog Engine can be used for new customer acquisition, customer retention, relationship management, cross-selling, up-selling and real-time market research.

Personalised websites can be configured for multi-channel integration via mail, web, email or phone.

Instant alert and lead management features enable marketers to assess and qualify new contacts, creating a more cost-efficient way to generate qualified opportunities.

Vialuna's Dialog Engine system provides clients and agencies with a readily deployable technology platform to run direct mail and online campaigns and track responses.

Vialuna has operations in UK (London), USA (Texas), Germany (Dresden and Frankfurt), Czech Republic(Prague), Greece (Athens) and Hungary (Budapest).

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