Product category:
Web design and development
News Release from: Vignette UK | Subject: Video Services, Rich Media Services
Edited by the Marketingservicestalk Editorial
Team on 12 June 2008
Vignette Video drives richer web
experiences
Vignette, a worldwide leader in web experience management and delivery, has announced new video products that help organisations deliver an immersive, video-centric web experience.
Vignette Video Services and the latest release of Vignette's Rich Media Services allow organisations to streamline video management and make it a central part of their overall web strategy The new services are designed to increase viewer time spent on site, improve customer engagement and drive revenues using video as a significant source of site content
This article was originally published on Marketingservicestalk on 6 Nov 2007 at 8.00am (UK)
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Making your brand stand out in the customer's mind is key to driving revenues and carving out a strong position, argues Simon Robinson, Marketing Director EMEA of web expert Vignette.
Vignette extends web experience management
Vignette has announced a series of new and enhanced products that will be released as part of its Web Experience Platform to help organisations deliver superior online experiences.
Vignette Rich Media Services now includes a video module that integrates with Vignette Content Management, enabling organisations to manage the workflow and publishing of video and all other web content from one interface.
Vignette Video Services is a hosted video management solution that provides capabilities to upload, transcode and manage and deliver video.
Both products leverage the same core video processing platform and include a media player that offers the ability to tag and share any segment of a video.
Further reading
Vignette makes the web personal
Expanding on its Web Experience Platform, Vignette, has announced three new products targeting organisations that want to deliver more personal and engaging web experiences.
Vignette delivers high-performance websites
Expanding on its Web Experience Platform, Vignette has announced that its new High-Performance Delivery (HPD) software will be available on 28 March 2008.
Vignette launches community products
Web experience management and delivery specialist Vignette has announced the availability of Vignette Community Services and the upcoming availability of Vignette Community Applications.
The Flash-based player can be embedded on any site.
Vignette is also working on future capabilities to provide web publishers with a "heat map" that identifies the most watched parts of a video.
"Vignette Video Services delivers an easy to use interface that expands our content offerings and exposes our print and online brands to new consumers," said Tim Bradbury, president of American City Business Journals (ACBJ) New Media, the largest publisher of metropolitan business newspapers in the US.
"We can now link relevant news items, company profiles and industry topics to any bizjournals.com video.
"Having the opportunity for our traditional news content to be automatically coupled with our growing array of video content provides an engaging experience for our users".
These new products provide Vignette with a number of significant market differentiators including unique insight and analysis into user viewing patterns and video segment tagging and sharing.
Video is now integrated into Vignette Content Management, allowing video assets to use the same authorisation and security model, share advanced metadata and participate in the same workflow and publishing model as other web content.
Additionally the videos can be delivered to any website via Vignette's embedded Flash player, through a content delivery network or directly from Vignette Video servers.
According to a Yankee Group study, viewers watched about 2.5 hours of online video per month in 2007, a 56 per cent increase from 2006.
"Organisations regardless of industry are recognising the potential of online video to reach new audiences and drive business," said Sharon Ballard, senior analyst at Yankee Group.
"By integrating video with their traditional content management solution, Vignette is giving organisations the unique ability to handle all their content from one interface, making the site easier to maintain and update.
"This can have a trickle-down effect resulting in better advertising placements, increased user engagement and lower IT costs".
"Video is no longer a nice-to-have component to a website but a must-have for organisations that want to increase traffic and connect with their constituents through engaging content," said Dave Dutch, senior vice president of products and marketing at Vignette.
"Vignette's video products deliver these capabilities on top of a scalable and reliable enterprise-class web experience platform".
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