Vignette makes the web personal

Expanding on its Web Experience Platform, Vignette, has announced three new products targeting organisations that want to deliver more personal and engaging web experiences.

Vignette Recommendations, Web analytics integration and an enhanced version of Vignette Rich Media Services each provide organisations the ability to connect with users on a more emotional level and understand the intent of an individual site visit.

"Brand owners and other organisations are making major investments in upgrades to their websites, as the web becomes a primary channel for interacting with customers," said Melissa Webster, programme vice president at IDC.

"Web content management today is all about engaging the user and personalising their web experience - and then measuring the effectiveness of that experience so it can be continuously improved".

Vignette Recommendations helps organisations deliver more targeted web experiences to customers and can increase the profitability of the online channel through content recommendations, product recommendations and social search.

Unlike other solutions, recommendations are immediately tailored to a visitor's intent rather than their past history.

Central to this approach is Vignette Recommendations' ability to identify and leverage the virtual communities of like-minded visitors on any given site.

By dynamically recognising a visitor's true intent, Vignette Recommendations can guide them to the right content, product or search result.

"Findability and relevancy of content are key to users already swimming in scattered and increasingly user-contributed information," said Dan Keldsen, director, Market Intelligence, for AIIM.

"Taking advantage of not just explicit recommendations but also implicit actions enables businesses to circumvent the 90-9-1 phenomenon, where the vast majority of users do not explicitly contribute content or opinions.

"In the end, implicit recommendations make use of the collective wisdom of site visitors and benefit both consumers and suppliers".

Vignette's Web analytics solution, powered by integration with Omniture SiteCatalyst, helps organisations maximise the value of their online properties.

In addition to SiteCatalyst's comprehensive site reports, Vignette's analytics integration helps customers identify and promote high-value content and ads on media sites, optimise the mix and freshness of social sites or refine a portal or knowledge repository to deliver the best possible online experiences for their users.

"Our Internationaltrucks.com website serves a number of purposes, but the primary goal is to present potential customers with a compelling enough experience that they reach out to or visit one of our dealerships," said Chris Howard, manager of interactive marketing at International Truck and Engine Corporation.

"Vignette and Omniture SiteCatalyst together help us deliver more personal, interactive web experiences to our customers, determine which online touch points are most successful and measure conversion rates".

Vignette is also launching an enhanced version of its Rich Media Services product module.

Rich Media Services helps significantly reduce the time it takes an organisation to ingest, manage, manipulate and publish media assets, enriching the end-user web experience without the cost or complexity of a digital asset management system.

The latest version features enhanced metadata capturing, right-to-left language support and an optional desktop client that allows users to quickly and easily manipulate images and the associated metadata.

"Making a personal connection with users online is more than just recognising a name or offering recommendations based on past behaviour," said Mike Aviles, president and chief executive officer at Vignette.

"Today's web users are demanding dynamic web content that can recognise and adapt to persona and intent at a given time.

"Organisations that can recommend, deliver and measure engaging online experiences are more likely to build brand loyalty and keep users coming back".

Vignette Recommendations and the Web analytics integration are now available.

The enhanced release of Vignette Rich Media Services will be available during the first half of 2008.

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