Product category:
Web design and development
News Release from: Vignette UK | Subject: Web Experience Platform
Edited by the Marketingservicestalk Editorial
Team on 20 February 2008
Vignette extends web experience
management
Vignette has announced a series of new and enhanced products that will be released as part of its Web Experience Platform to help organisations deliver superior online experiences.
The integrated platform provides organisations the ability to uniquely deliver fast, personal, social and multichannel web experiences with less reliance on IT "Our customers seek ways to deliver an enhanced online experience that is uniquely theirs," said Mike Aviles, president and chief executive officer at Vignette
This article was originally published on Marketingservicestalk on 27 Feb 2008 at 8.00am (UK)
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"Vignette's Web Experience Platform is comprehensive, flexible and scalable; it provides our customers the integrated suite of products and services they need to execute on their particular web strategies".
Organisations want to connect with customers on a more emotional level.
To help marketing and customer service professionals consistently provide the most relevant and engaging content, Vignette will introduce an enhanced version of its popular Rich Media Services product and robust analytics.
Further reading
Personalising the customer experience
Making your brand stand out in the customer's mind is key to driving revenues and carving out a strong position, argues Simon Robinson, Marketing Director EMEA of web expert Vignette.
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Vignette will also launch Vignette Recommendations, a unique solution that can deliver content to an individual based on their intent.
Vignette is also adding social search technology that can help dramatically improve the quality of search results.
Organisations want to deliver online experiences that feature customer-created content and online communities.
In 2008, Vignette will launch two community product lines featuring a comprehensive set of social networking capabilities including ratings, reviews, polls, tagging, tag clouds, comments, usage analysis, blogs, wikis, forums and moderation support.
The new products are designed to meet the needs of dynamic customer-facing websites that can scale to millions of users.
As the web becomes pervasive, users are demanding the ability to perform all business transactions online with a high-quality, personal experience regardless of channel or device.
To address this market need, Vignette is significantly enhancing its process automation and interaction capabilities, enabling organisations to connect with customers where and how the customer desires, while remaining agile and responsive to changing market needs.
At the core of the Web Experience Platform is a scalable enterprise foundation that helps some of the world's premier websites manage and deliver content.
During the year, Vignette will add an innovative, patented web content caching product to its enterprise foundation.
The new High Performance Delivery product delivers a unique combination of intelligent cache management, dynamic page caching with AJAX support and real-time caching capabilities which can accelerate site performance, reduce infrastructure requirements and improve business continuity.
"Enterprises with effective persuasive content initiatives need to build and maintain four key roles targeted at their management and use of content," wrote Kyle McNabb, principal analyst at Forrester.
"Content strategies must align with business objectives, which might include improving the customer experience, driving costs out of the call centre, or improving online conversion rates".
("Four Roles Needed To Support Persuasive Content Management Initiatives", Forrester Research, January 2008.).
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