Product category:
Web design and development
News Release from: Vignette UK
Edited by the Marketingservicestalk Editorial
Team on 31 January 2008
Vignette delivers rich multimedia web
experiences
Vignette, a leading provider of next-generation web solutions, is highlighting its successful work in the telecom, media and entertainment (TME) markets during 2007.
New and existing TME customers and those who launched large-scale online media properties include British Sky Broadcasting, MarthaStewart.com, MBC, Mediacorp Technologies, Press Institute, Telecom New Zealand and Vimplecom The proliferation of web-enabled devices has led to growing demand by consumers for anywhere, anytime access to rich media such as on-demand movies, streaming video, music and images
This article was originally published on Marketingservicestalk on 6 Nov 2007 at 8.00am (UK)
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Coupled with the popularity of user-generated content, TME organisations are now faced with the unenviable task of managing and delivering digital assets to consumers across various channels and devices in a multitude of formats.
This challenge also presents a unique opportunity for TME companies today.
By providing an engaging, relevant and personal web experience that's device agnostic, organisations can build customer loyalty, establish new revenue and advertising models and reduce content delivery costs.
Vignette provides a comprehensive product suite uniquely tailored to address the evolving business needs of TME organisations worldwide.
Vignette solutions are providing TME companies the ability to collect, create and manage a broad range of rich media assets, allowing for seamless delivery across multiple channels and web-enabled devices.
"As consumer demand for rich media expands, telco, media and entertainment organisations must have the necessary infrastructure in place to manage all types and formats of content," said Mike Aviles, president and chief executive officer of Vignette.
"We are providing our customers with the solutions they need to keep pace with that demand and in the process, recognise increased loyalty and new revenue streams".
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