Attentionrank optimises online ad placement

Videoegg has launched Attentionrank, an ad delivery approach that aims to optimise the placement of brand advertising and maximise user attention and engagement.

Attentionrank is a systematic approach that identifies when and where users are most receptive to a brand's message - evaluating media not on an impression basis but on its ability to capture attention.

By analysing three key factors - engagement with the ad, time spent with a brand message and secondary user actions such as click-through rates - Attentionrank enables Videoegg to understand where to place brand messages to capture user attention.

Successes with Attentionrank include increases in time spent with advertising content across three brand categories: 18 per cent increase in time spent for a packaged goods advertiser; 13.2 per cent increase in time spent for a major automotive advertiser; and 12.3 per cent increase in time spent for a global apparel advertiser.

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