Product category:
Online ad campaigns
News Release from: Vibrant Media
Edited by the Marketingservicestalk Editorial
Team on 19 March 2007
Vibrant hires BSkyB chief for European
push
Vibrant Media, the world's leading provider of in-text advertising and a premier provider of contextual video advertising, has appointed Scott Deutrom as European sales director.
Scott Deutrom will be responsible for expanding Vibrant Media's footprint across Europe through growing business in its current operating markets and capitalising on opportunities in new European markets Deutrom brings extensive knowledge of the online media marketplace to Vibrant Media, having spent 10 years at Sky Media, the media sales arm of BSkyB, most recently as head of online and commercial partnerships
Before joining Sky Media, Deutrom held senior roles at leading agencies including associate director at MediaVest and TV buying director for MEC.
In his new role, Deutrom will work to grow business with existing accounts as well as focus on new geographic markets for development.
Currently, Vibrant Media holds offices in New York, San Francisco, London, Hamburg and Paris and provides contextual video and in-text advertising in 10 different languages.
Additionally, Deutrom will leverage both his and Vibrant Media's relationships with key pan-European agencies and large brand advertisers to expand business.
"The Internet delivers measurability and targeting, but now, through contextual video advertising, it is even closer to realising its true potential: I'm thrilled to apply my knowledge of television and online advertising to Vibrant Media and push the medium even further for brand advertisers," said Deutrom.
"Vibrant Media understands the power of engaging audiences with a rich, interactive media experience, and I'm ready to take it to the next level throughout Europe".
"Scott's combined knowledge of the television marketplace, online advertising and video make him the ideal candidate to run sales throughout Europe," said Doug Stevenson, CEO and co-founder of Vibrant Media.
"It's fantastic to have another media heavyweight join the team as we continue to grow through key verticals and geographies both rapidly and profitably." Vibrant Media delivers highly targeted ads when a user demonstrates interest by mousing-over double-underlined words within the text of Web content.
Based on the increasing demand for Vibrant Media's in-text advertising products by large brand advertisers, the company accelerated its growth by appointing new managers to direct global expansion as well as target key verticals showing the greatest demand and opportunity.
Vibrant Media has the ability to deliver more than 250 million video advertisements per month in ten languages across more than 1,500 publishers.
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