Product category:
Exhibitions
News Release from: Venture Marketing Group | Subject: Franchise Marketing Awards
Edited by the Marketingservicestalk Editorial
Team on 12 March 2008
Franchise Marketing Awards announce
finalists
The finalists for the 2008 Franchise Marketing Awards have been announced, highlighting the impressive quality and range of the UK's thriving franchise industry.
The finalists for the 2008 Franchise Marketing Awards include both well-established and newer players in the industry Companies featured in the shortlist range from the Myhome Group, Prontaprint and Select Group to the Subway Group
This article was originally published on Marketingservicestalk on 16 Mar 2007 at 8.00am (UK)
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The Franchise Marketing Awards have, since their inauguration in 2006, rapidly become one of the most highly coveted prizes by franchisors throughout Great Britain.
The Franchise Marketing Awards recognise the industry's most innovative and effective marketing campaigns for products, services and franchisee recruitment.
Now in their third year, they have again attracted a record number of entries from many franchise companies across a wide variety of sectors.
Judged by an independent panel of experts, the Franchise Marketing Awards recognise and reward companies that have raised awareness of franchising and what they offer and, as a result, achieved sustainable growth.
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The winners will be announced at a glamorous dinner at the Royal Lancaster, London, on 4 April 2008, the first night of The British and International Franchise Exhibition.
This prestigious evening will be hosted by comedian Frankie Boyle, best known to television viewers as a panellist on BBC TV's Mock the Week.
David Tuck, Franchise Sales Manager for Venture Marketing Group, organiser of the Franchise Marketing Awards, commented: "The Franchise Marketing Awards have proved to be a popular and innovative initiative, acclaiming all the hard work and creativity that goes into marketing of franchise companies.
"These awards form an integral part of recognising, nurturing and inspiring talent as well as recognising remarkable achievements in this industry".
The awards shortlist is as follows.
Best Overall Marketing Campaign: Bartercard UK; Cash Converters; Dial A Hubby; HiQ; MRI Network; Tumble Tots (UK).
Best Website: Cash Converters; Gymboree; HiQ; Jim's Mowing; Lasertech UK; Myhome International; NBC Bird and Pest Solutions; Prontaprint; Purple Care Franchising; Signs Express; YellowTom.
Most Innovative Marketing Campaign: Bartercard UK; Dial A Hubby; Lasertech UK; MRI Network.
Worldwide Best Brand Management: BB's Coffee and Muffins; Cash Converters; HiQ; Lasertech UK; Myhome International; Pirtek (UK); Prontaprint; Signs Express; Zumo Juice and Smoothie Bars.
Best Franchisee Marketing Support: ChipsAway International; FASTSIGNS; HiQ; Professional Car Cleaning; Prontaprint; Select Group; Ventrolla.
Best International Franchise Expansion Programme: Home Instead Senior Care; MRI Network Worldwide; Sandler Training; The SUBWAY Chain; Zumo Juice and Smoothie Bars.
Best Recruitment Literature: Cash Converters; Dream Doors; energie fitness for women; HiQ; Myhome International; NBC Bird and Pest Solutions; Purple Care Franchising; Select Group; YellowTom.
Best PR Campaign: Cash Converters; Jim's Mowing; Myhome International; Pirtek (UK); Tumble Tots (UK).
Best Advertisement: Cash Converters; Dream Doors; Gymboree; NBC Bird and Pest Solutions; PlumbXpress; Sandler Training; Select Group; Signs Express; Snap-on Tools.
Most Creative Exhibition Stand: Goodchilds Estate Agents and Lettings; Myhome International; NBC Bird and Pest Solutions; ReactFast; Thorntons.
Franchise Recruitment Team of the Year: Bluebird Care; energie fitness for women; HiQ; Home Instead Senior Care; Myhome International; Revive!; Select Group.
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