Product category:
Web design and development
News Release from: Venda | Subject: Venda ImageWare
Edited by the Marketingservicestalk Editorial
Team on 20 June 2007
De Beers unveils transactional website
Venda, the global provider of on-demand e-commerce solutions, is the power behind the newly launched De Beers transactional website and includes sites in the US, UK and Japan.
De Beers is probably one of the world's best-known diamond jewellery retailers and prides itself on ensuring that every diamond in De Beers Diamond Jewellery is conflict-free and child-labour free The US site is De Beers' first foray into online commerce and will offer a wide range of the company's product line, including its well known bridal range and Tallisman Collection
The e-commerce site went live on 4 June and includes Venda ImageWare, which allows the customer to zoom in on specific parts of the jewellery as well as rotate it 360 degrees.
Dynamic navigation on the site ensures that a visitor can carry out specific searches and narrow those down by product, price, gold colour and carat.
Dan Wagner, Chairman and CEO of Venda , said: "Venda's experience not only in generating improved revenue streams for our clients but also increasing brand awareness as part of the overall marketing strategy, made us and De Beers natural companions.
"I am personally also pleased to have such an ethical company as part of the Venda stable of clients".
Neal Sussman, Marketing Director of De Beers, said: "The US site is our first transactional site - whilst we have previously had an online presence, we fully anticipate that the De Beers site will enable us to achieve our two main aims: generate revenue online and increase footfall in our retail locations.".
• Venda: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
