Varologic offers website optimisation tips
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Varologic product story
Edited by the Marketingweek Marketplace editorial team
Dec 18, 2009
Varologic has produced a series of tips on web development and design for businesses looking to optimise their website.
The company said it is important to have a website address relevant to the main business area.
Keyword analysis and optimisation should be carried out, and businesses should try to keep the website light with images supported by Alt Tag.
Any online videos on the site should be optimised, and the homepage should be well designed.
The content of the site is one of the key factors affecting its search ranking.
The content should be fresh and well written, with keywords used in the proper way so it does not look like 'keyword stuffing'.
After content comes link building - it is important to have inbound links from reputable sites to boost search rankings.
Article and directory submission also helps increase links.
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