Product category:
Trade associations and professional bodies
News Release from: The Va
Edited by the Marketingservicestalk Editorial
Team on 28 May 2008
The Va collates detailed sales figures
Voucher industry body The Va has collated the most detailed sales information on the industry to date.
As part of its commitment to producing the most up-to-date and relevant information on the voucher, gift card and stored value solutions industry, in January 2008 The Va, the trade association representing the industry, requested that all of its members submitted sales data for the whole of 2007, broken down by sales channel and payment type With the figures now in, this is the first time that sales information on the market has been collated in such detail
This article was originally published on Marketingservicestalk on 8 Nov 2007 at 8.00am (UK)
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The new data has revealed that in 2007 paper vouchers made up 65 per cent of the total market, while gift cards and e-vouchers made up 32 per cent and 3 per cent respectively.
In the consumer market, the sales split is 50.63 per cent paper, 45.05 per cent plastic and 4.32 per cent electronic, in comparison to the B2B market where 90.4 per cent of sales are paper, 9.22 per cent plastic and 0.38 per cent electronic.
The total sales revenue confirmed that the voucher, gift card and stored value solutions market in the UK was worth GBP3.2 billion in 2007 and the general split between B2B and consumer sales for 2007 was 38 per cent to 62 per cent respectively.
Andrew Johnson, director-general of The Va, commented: "With the market continuing to expand to cater for a widening array of applications, and with technology allowing faster developments in voucher delivery and redemption, The Va has introduced this new system of analysing sales data in order to provide a more comprehensive breakdown of the different sectors of the market.
"We are very pleased that the voucher and gift card market has continued to achieve strong levels of revenue and are optimistic for future success.
"These are exciting times for the industry, with many innovations and new applications expected to hit the market throughout 2008, and the new sales data will now enable us to plot future growth more effectively.".
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