Valassis runs coupon campaign for TSC Foods brand
A
Valassis product story
Edited by the Marketingweek Marketplace editorial team
May 27, 2010
TSC Foods has selected Valassis to support its Glorious range of fresh soups with GBP0.50 coupon campaigns.
The coupons will be published in 'Sainsbury's Magazine' and also online to redeem at Asda, Morrisons and Sainsbury's.
The campaigns were devised to increase sales of the Glorious brand, which currently consists of nine products including soups, broths and pasta sauces.
The coupon in 'Sainsbury's Magazine' was run in an advertorial as part of TSC Foods' drive to raise awareness of the brand.
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