Coupon campaign drives gluten-free bread sales
A
Valassis product story
Edited by the Marketingweek Marketplace editorial team
Jan 6, 2010
Valassis has been selected by Stiletto Foods, manufacturer of Mrs Crimbles free-from products, to help drive trials and increase sales of its gluten-free bread with a GBP0.50-off coupon campaign.
Stiletto Foods decided to use a direct mail coupon campaign to drive trials and increase sales alongside a series of food shows.
The company wanted a way to kick-start sales of its new product, and decided that couponing was a good way to do this.
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