Freixenet selects Valassis for coupon campaign

Freixenet is working with Valassis to launch a promotional marketing campaign in partnership with Lovefilm.

Freixenet, a producer of Cavas and still wines, aims to encourage consumers to drink its Cordon Negro Brut, Cordon Negro Medium Dry and Cordon Rosado drinks at home.

The company has launched a neck-ring promotion in all major supermarkets, which entitles Freixenet customers to claim a number of rewards including free movies from Lovefilm.

Natalia Celemin, brand manager at Freixenet, said: 'We decided to run a coupon promotion to encourage people to choose Freixenet and to reward customers' brand loyalty while also protecting the value of the brand.

The neck-ring promotion guarantees four rewards for every customer, which includes one month's free subscription to Lovefilm.

Included in the Lovefilm subscription is a free bottle of Freixenet and this is where the company's work with Valassis comes to the fore.

On signing up to Lovefilm and within 30 days of despatch of their first DVD rental, the consumer will receive a coupon for a free bottle of Freixenet Cordon Negro Brut, which can be redeemed at all major supermarkets.

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