Ricola utilises coupons to promote confectionery

Valassis has announced that Ricola is stepping up its UK marketing activity with a rolling coupon campaign that offers GBP0.25 off the entire range.

Andy Richman, country manager for Ricola UK, said: 'We're hoping that sampling and coupon campaigns such as these will help drive demand in the UK.

He added: 'Coupons have played a critical role in getting consumers to try our products.

'Our sampling team, who give out samples outside major supermarkets, on high streets and in shopping centres, also give out leaflets with information about the product and the company and a coupon attached.

Charles D'Oyly, managing director of Valassis, said: 'By using coupons to promote its confectionery range, Ricola has shown an understanding of the important role that coupons can play in any marketing campaign, as they help the brand to engage with the consumer and deliver a powerful call to action.

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