Naty ambassadors rewarded with printable coupons

Valassis has been selected by Naty to manage a campaign that sees participants of the babycare company's ambassador programme offered internet-printable coupons.

Naty is the company behind the Nature Babycare range of environmentally friendly nappies, wipes and toiletries.

The internet coupon campaign is said to be in-line with Naty's environmentally friendly stance while also encouraging trial and increasing brand awareness.

Nature Babycare ambassadors, who receive exclusive offers from Naty for their own consumption and for distribution to family and friends with babies and small children, will receive a range of offers over the course of a year.

These offers will range from 50 per cent off nappies and pull-on pants to GBP1 off all products and 'buy a pack of nappies, get a pack of wipes free'.

Nature Babycare products are sold in Waitrose, Boots, Tesco and Sainsbury's, where all of the coupons can be redeemed.

Charles D'Oyly, managing director of Valassis, said: 'For a specialist brand like Nature Babycare, engaging with consumers and developing an understanding of and loyalty to the brand is essential.

'For years, coupons have been used with measurable success to increase sales, and in their paper and digital format they remain an effective means of engaging with consumers and building brand loyalty.

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