Coupon campaign promotes spoiltpig bacon range
A
Valassis product story
Edited by the Marketingweek Marketplace editorial team
Sep 4, 2009
Denhay Farm has launched a coupon campaign with Valassis for the dry-cure bacon producer's spoiltpig range, which carries the RSPCA Freedom Food mark.
The coupons give 50p off spoiltpig smoked or unsmoked dry-cured back bacon, available in some Budgens stores and 320 Morrisons stores across the UK, and to be available from some Tesco stores in the autumn.
The coupon campaign was launched at the Bristol Wine and Food Fair, and has continued at tasting sessions in Bath and Bristol throughout August.
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