Valassis provides coupon services to promote Azor
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Valassis product story
Edited by the Marketingweek Marketplace editorial team
Jun 3, 2009
Valassis is providing coupon services to King of Shaves as part of a GBP5m marketing investment to make its Azor brand the best-selling razor in the UK.
King of Shaves will issue a GBP1-off coupon in every pack of its new Azor razor - to be redeemed on replacement blades.
By incentivising users to buy replacement blades and prolong their use of the new brand, King of Shaves aims to demonstrate the product's quality performance and increase market share.
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