Reporting system delivers promotional insight

Valassis has announced the availability of a three-tier reporting system to deliver promotional insight to brands.

The company said brands can now benefit from detailed results, return-on-investment information and promotional understanding based on coupon-redemption data by retailer, store and even individual consumer.

Brands can enter the reporting system at one of three levels, namely retailer insight, store insight or consumer insight, with an opportunity to progress from one to the next as necessary.

Retailer Insight: reporting of redemptions by retailer, demonstrating the proportion of coupons redeemed in each retailer and how the coupon activity is driving the retailer's business.

Store Insight: by utilising Valassis's store-level database, this report enables brands to evaluate the success of their coupon activity at several levels.

Store Insight provides brands with data ranging from an individual store level, through to a postal sector and even television region.

Consumer Insight: is designed to help brands improve their return on investment from their coupon activity by enabling them to target their offer at an individual consumer.

Valassis can provide details to the brand of who redeemed, when they redeemed and where they redeemed.

This insight can then be used by brands to further improve the targeting, and therefore effectiveness, of their future coupon promotions.

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