Evercreech selects Valassis coupon services
A
Valassis product story
Edited by the Marketingweek Marketplace editorial team
Mar 4, 2009
Valassis has announced that it has been selected by Evercreech Truly Uniq to provide coupon-handling services to ensure the efficient management of its coupon campaigns from start to end.
Evercreech Truly Uniq turned to Valassis for its first-ever coupon campaign to encourage trial and increase sales of its new 'Honestly...
range of smooth and chunky cottage cheese.
The coupon for 25p-off any product in the 'Honestly...
cottage cheese range, including smooth natural, smooth with garlic and herbs, chunky natural and chunky with roasted red peppers was distributed to all visitors at the BBC Good Food Show in 2008 to be redeemed at any retailer stocking the range.
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