Valassis announces record growth year

Edited by the Marketingservicestalk editorial team May 14, 2008

Coupon promotional strategies prove their worth against the backdrop of a weakening economy, as Valassis announces record growth in 2007 and predicts further record client wins in 2008.

Promotional solutions business Valassis has announced a record growth year in 2007, which saw 35 new client wins including well-known brands such as LOVEFiLM, Chuppa Chups and Fox's Confectionery.

Valassis is also predicting further record growth in 2008, with nine new clients already signed in the first three months of this year.

Valassis' strong business performance comes at a time when brands are feeling the pressures of a weakening economy, demonstrating their confidence in coupons to have a direct positive impact on the bottom line.

Charles D'Oyly, managing director of Valassis, commented: "Valassis is experiencing a growing interest from brands in coupon promotional activity, to satisfy consumer demand for money-saving opportunities and corporate demand for quantifiable and intelligent promotional marketing spend.

"It is encouraging to see that brands continue to invest in sales promotion despite a downward revision of marketing budgets in the second consecutive quarter this year".

D'Oyly continued: "However, as life becomes increasingly difficult for the brand manager, greater attention must be paid to the meaningful analysis of campaign performance information to gain greater insights into consumer behaviour, to build on previous campaigns and demonstrate the quantitative value of promotional spend to the board.

"At Valassis, we understand the importance of this, and offer our clients a tailor-made package of solutions that will help them meet these challenges with ease and efficiency".

D'Oyly concluded: "We are extremely pleased with our achievements in 2007, and are proud to maintain a position at the forefront of the promotional solutions industry.

"With over 30 years of experience, we have a strong heritage in the sales promotional marketplace, which means we are uniquely positioned to deliver insights on UK consumer promotions".