Product category:
Database management, list services
News Release from: Valassis | Subject: Scanning Ahead conference
Edited by the Marketingservicestalk Editorial
Team on 21 November 2007
Valassis hosts Scanning Ahead conference
Valassis has hosted its Scanning Ahead conference to address promotional effectiveness at the British Academy of Film and Television Arts, London.
Topics included new consumer insights and a technology showcase session The speakers included several guiding lights in sales promotion
This article was originally published on Marketingservicestalk on 17 May 2007 at 8.00am (UK)
Related stories
Wilkinson Sword at cutting edge of new medium
Wilkinson Sword is to promote its Quattro Titanium Energy razor in the launch distribution of Valassis's new media product Bonus Bag, a door-dropped, promotional goodie-bag.
Stop Smoking goodie bag for ASDA customers
Customers who collect their prescriptions from an ASDA pharmacy are being offered a Stop Smoking goodie bag, the brainchild of marketing media and coupon processing company Valassis.
Clive Mishon, Chairman of the Institute of Sales Promotion (ISP), spoke about the increasingly important role that the sales promotion discipline has to play in marketers' budgets and outlined the ISP's plan to address misredemption, a growing and significant issue that has afflicted marketers over the last decade.
John Kearon of BrainJuicer market research recently unearthed new insights for Valassis on how consumers feel and behave towards promotions.
If marketers are to take a fresh look at how they invest their promotional funds then new consumer insights must be at the heart of change.
In the afternoon session three young companies explained how new technologies are lining up to make changes to the traditional world of promotions.
First Ondemand addressed the growing importance of security in a world increasingly invaded by digital fraud.
i-movo made the case for mobile devices being a transformational tool for the distribution and elegant redemption of offers.
Couponstar, which had led the way so far in online coupons in the UK, talked about how it sees the web as an effective way for marketers to reach consumers with online coupons.
With the majority of direct-to-consumer offers being distributed by the Royal Mail, Caroline Forbes revealed some new innovations that show that in the here-and-now there is great scope for doing things out of the ordinary to engage and activate consumers.
Charles D'Oyly, Managing Director of Valassis, outlined how he sees Valassis helping transform the promotional effectiveness for its clients.
He announced a new award for the most commercially effective promotion that will become part of the ISP's annual award ceremony from 2008.
• Valassis: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
