Product category:
Premiums and incentives, merchandise
News Release from: Valassis | Subject: Bonus Bag
Edited by the Marketingservicestalk Editorial
Team on 17 May 2007
Wilkinson Sword at cutting edge of new
medium
Wilkinson Sword is to promote its Quattro Titanium Energy razor in the launch distribution of Valassis's new media product Bonus Bag, a door-dropped, promotional goodie-bag.
The Bonus Bag is a door-dropped, promotional goodie-bag bulging with offers, coupons and samples, which will be distributed to 400,000 UK households on 21 May Gerhild Freller, group product manager for male shaving systems at Wilkinson Sword, said: "We welcome innovative new developments in direct marketing and are very pleased to be one of the first participants in the Valassis Bonus Bag scheme"
This article was originally published on Marketingservicestalk on 10 Jul 2007 at 8.00am (UK)
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Stop Smoking goodie bag for ASDA customers
Customers who collect their prescriptions from an ASDA pharmacy are being offered a Stop Smoking goodie bag, the brainchild of marketing media and coupon processing company Valassis.
Other offers in the launch include a free sample of Nivea Soft Intensive Moisturising Cream, a money-off coupon for a six-pack Kleenex Balsam pocket pack tissues, more money-off coupons for Marmite, Peperami, Nestle Oats and More and Flash with Flashguard and a complementary pocket pack of Kleenex Balsam tissues.
The second Bonus Bag one-million-household distribution is planned for October, after which frequency and spread will increase to a quarterly distribution to 2 million households in targeted areas.
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