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    <description>University of Bath news releases on Marketingservicestalk</description>
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    <copyright>Copyright (C)2008 Pro-Talk Ltd. All rights reserved.</copyright>
    <pubDate>Fri, 04 Jul 2008 08:00:00 UT</pubDate>
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      <title>Fear is stronger motivator to get fit than hope</title>
      <description>Fear of looking unattractive can be a stronger motivation for keeping people going to the gym than the hope of looking good, a new study from the University of Bath has found.</description>
      <pubDate>Wed, 28 Nov 2007 08:00:00 UT</pubDate>
      <category>University of Bath</category>
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      <title>Macho advertisements put feminine men off </title>
      <description>Marlboro Man, or his current macho billboard equivalent, is putting off metrosexuals from buying products, according to research from the University of Bath.</description>
      <pubDate>Wed, 12 Sep 2007 08:00:00 UT</pubDate>
      <category>University of Bath</category>
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