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University of Bath
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Address:
Claverton Down
Bath
BA2 7AY
UK
Telephone: (UK) +44 1225 384220
http://www.bath.ac.uk
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Listing of all 2 news releases from University of Bath:
Fear is stronger motivator to get fit than hope
Fear of looking unattractive can be a stronger motivation for keeping people going to the gym than the hope of looking good, a new study from the University of Bath has found.
News from University of Bath (28 November 2007)
Macho advertisements put feminine men off
Marlboro Man, or his current macho billboard equivalent, is putting off metrosexuals from buying products, according to research from the University of Bath.
News from University of Bath (12 September 2007)
