Product category:
Media
News Release from: Utalkmarketing.com
Edited by the Marketingservicestalk Editorial
Team on 15 August 2007
Digital skills boost marketing salaries
Research carried out by utalkmarketing into marketing salaries has found that marketers with digital skills get paid at least 20 per cent more than their counterparts.
Looking for a way to boost your earning power? The answer is digital, our friends The market for those with search marketing skills is hottest, with Search Marketing Managers earning up to GBP80k
A Marketing Executive can expect to earn GBP21K on average, but with digital marketing skills that would rise to GBP28K on average.
That's a 33 per cent increase in pay.
It's a similar story for Marketing Managers.
A Marketing Manager with traditional marketing skills earns on average GBP31k.
However, with an understanding of the art of SEO and CRM, candidates are commanding an average of GBP45k.
That's a whopping 45 per cent increase.
Director of Purple Consultancy, Toby Thwaites, said: "We're seeing candidates being paid ridiculous amounts, with candidates who have digital experience commanding 10-20 per cent more, depending on the role".
Demand has been driven by the huge growth in online marketing in the last 12 months.
According to the IAB, internet advertising expenditure in the UK has reached a record figure, breaking the GBP2 billion barrier.
Between 2005 and 2006, spend on internet advertising rose by an impressive 41.2 per cent.
Jobs currently advertised in the market include a search marketing manager for GBP65k and a digital marketing manager for GBP75K "for a leading price comparison website".
Thwaites added: "Digital marketing is the biggest area of growth by far; there is still a lot of mystery surrounding the practice and the technology involved both in-house and for agencies.
"It's a younger industry with fewer people and their skills are in short supply; rapid growth has meant a rapid inflation of salaries in the sector as employers bid for the best candidates".
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