Product category:
Point of purchase, retail design
News Release from: Universal Ad | Subject: On Demand Promotions Suite
Edited by the Marketingservicestalk Editorial
Team on 13 February 2008
Universal Ad gives Schawk competitive
advantage
Schawk, the brand imaging solutions provider, is deploying technology from Universal Ad, a leading provider of highly innovative cross-channel retail advertising, marketing and promotions solutions.
Universal Ad's On Demand Promotions Suite will automate the creation and production of promotional advertising materials for Schawk's clients, which include some of the top retailers in the US Like all retailers and retail ad agencies, Schawk is facing a rapidly changing retail advertising market
This article was originally published on Marketingservicestalk on 6 Jun 2007 at 8.00am (UK)
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The combination of a growing demand for highly targeted ads together with an increasing number of advertising channels, have created a multichannel production capacity gap that proprietary systems and desktop layout applications simply cannot handle.
In order to create a competitive technological edge that would also benefit their customers, Schawk decided to look for software that would answer their new advertising production requirements.
"As part of a drive to install best of breed technology throughout our retail marketing and production operations, we reviewed the wide range of products available today and identified Universal Ad's On Demand Promotions Suite as the superior application for retail ad production and automatic page building," said Daniel Morrissey, President of Ambrosi, a Schawk company.
"We're looking forward to working with the highly experienced Universal Ad team with the goal of substantially shortening our clients' retail advertising campaign schedules".
Schawk and Ambrosi produce advertising circulars, inserts, FSIs, catalogues and other promotional materials collaboratively with its retail customers.
The automated page production process provided by the On Demand Promotions Suite will help the agency and its retail clients jointly create effective ads that keep shoppers engaged and interested, produce as many highly targeted versions as they need, and immediately repurpose them for use across all media channels.
"The implementation of the Universal Ad system will enable us to pursue additional clients with our existing resources, which is mission critical to our go-to-market strategy," said Morrissey.
"In addition, the ability to use sales and inventory analytics to optimise product assortment and ad placement will provide an important point of differentiation between us and our competitors".
"Schawk's many years of experience and Ambrosi's state-of-the-art facilities put them in a position to grow very rapidly in the area of retail promotional advertising - our solutions will help them reach their potential by minimising the additional resources they need to engage new business opportunities," said Adit Tevel, CEO, Universal Ad.
"We are honoured to be selected as their technology partner for a programme that will deliver significant value to both Schawk and its retail partners.
"We are committed to providing them with the best possible experience".
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