Product category:
Point of purchase, retail design
News Release from: Universal Ad | Subject: On Demand Promotions Suite
Edited by the Marketingservicestalk Editorial
Team on 19 September 2007
Quad/Graphics automates retail print
production
Quad/Graphics is offering a cost-effective solution for the hot multiversion cross-channel retail advertising market, based on Universal Ad's On Demand Promotions Suite.
Quad/Graphics, the world's largest privately held printer of magazines, catalogues and commercial products, is implementing technology from Universal Ad, a leading provider of highly innovative advertising, marketing and promotions software and service solutions Universal Ad's On Demand Promotions Suite fully automates the planning, creation and production of catalogs, ad circulars, inserts and other promotional materials
This article was originally published on Marketingservicestalk on 6 Jun 2007 at 8.00am (UK)
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Universal Ad's innovative system solves a growing problem for Quad/Graphics' retail customers.
In order to keep consumers engaged and interested, retailers need to create an ever increasing number of highly targeted ads across many media channels.
Most are unable to reach these goals due to the time- and resource-intensive manual ad production processes they currently use, which cannot scale to the required level.
The On Demand Promotions Suite will enable them to quickly close this capacity gap and create as many quality ads as they need on multiple channels.
"Quad/Graphics has long been a market leader in implementing breakthrough technologies that enhance our service packages - with the Universal Ad system we can provide our customers with a way to streamline their ad design processes and efficiently create many more targeted versions, while still reducing their print production costs," said Jim Mercier, Director of Digital Imaging at Quad/Graphics.
"The critical function that Universal Ad brings to the table is the ability to automate and integrate the entire retail promotions process - from merchandising and marketing to art/design and pre-press production - enabling a significant reduction in both time-to-print and operational costs".
One of the primary reasons for the lower costs to its customers is that Quad/Graphics is deploying a hosted Universal Ad solution so users don't have to make a capital investment to buy and maintain the software.
Even though many Quad/Graphics customers will be sharing the technology, the system is partitioned so that each customer will only be able to access their confidential promotion information.
"It opens up automation to smaller cataloguers and smaller inserters, giving them a level playing field with the bigger companies," said Mercier.
Another key benefit of the Universal Ad system is the ability to use sales and inventory analytics to optimise product assortment and ad placement, building what Quad/Graphics calls a "smart page".
As related production costs continue to increase and market pressures rise, it is of great importance that each ad must be as effective as possible in order to maximise their utility.
"Quad/Graphics is one of the premier companies in the American printing and publishing industry and has an excellent track record when it comes to identifying and deploying cutting edge technologies before the rest of the market," said Adit Tevel, CEO, Universal Ad.
"We are honoured to be selected as their technology partner for a programme that will deliver significant value to both Quad and its customers.
"We are committed to making this partnership a success and to seeing both Quad and their customers quickly gain bottom-line value from it".
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