Product category:
Training and development
News Release from: University College Falmouth
Edited by the Marketingservicestalk Editorial
Team on 04 January 2008
Aardman launches Digital Animation
degree
Executive Chairman of Aardman, David Sproxton CBE, officially opened University College Falmouth's new Digital Animation Studio at its Tremough Campus in December.
"Farewell to the analogue world, welcome to the digital age, and may you create some wonderful work here," declared David Sproxton as he opened University College Falmouth's new Digital Animation Studio Sproxton also met staff and the first intake of students from the College's new BA(Hons) in Digital Animation as well as key figures from the regional animation industry, before delivering a keynote address that touched on how the world-famous studio is now using digital animation techniques alongside their more traditional model animation processes, and revealed some of Aardman's animation secrets, ably assisted by Wallace, Gromit and the Were-rabbit, of course
This article was originally published on Marketingservicestalk on 4 Dec 2007 at 8.00am (UK)
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Aardman, which was founded in 1972 by David Sproxton and Peter Lord, has a deserved reputation as a world leader in model animation.
Their award-winning work continues to lead the field.
The studio has been nominated for an Oscar seven times, and has won four.
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Issues management guru George Pitcher leads a stellar line up of public relations experts addressing teachers and students at University College Falmouth's Tremough campus on 17 January 2008.
From the now legendary BBC children's character Morph and the advertising antics of Creature Comforts, to Wallace and Gromit and Shaun the Sheep, Aardman's work continues to delight audiences of all ages.
UCF's new BA(Hons) in Digital Animation is located in The Lanyon Building, which was formally named by His Royal Highness The Earl of Wessex as a tribute to St Ives painter Peter Lanyon earlier in December, as part of the multimillion-pound expansion of the creative hub of the Combined Universities in Cornwall initiative.
The three-year course combines cutting-edge animation practice with the study of animation theory, film language, drawing and traditional animation processes.
The new Digital Animation Studio - about which Sproxton said that the same number of people who currently use this wonderful facility would be crammed into a space about a tenth of the size in London - is equipped with the latest software, an interactive whiteboard, specialist desks and lighting for animation drawing - and even a skeleton to enable students to capture movement in their characterisations.
"It was a delight to welcome David Sproxton to view the fantastic facilities we have in the Animation Studio at Tremough, and his visit marks the start of an important connection with one of the most famous and important animation companies in the world," said Course Leader Andy Wyatt.
"Here at UCF we strive to maintain strong relationships with industry, and this event has sealed many important links for the future".
University College Falmouth is a founding partner in the Combined Universities in Cornwall (CUC), a unique initiative to promote regional economic regeneration through Higher Education.
The CUC is funded mainly by the European Union (Objective One), the South West Regional Development Agency, and the Higher Education Funding Council for England, with support from Cornwall County Council.
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