London creatives visit Falmouth advertising course

A creative team from London agency Wieden and Kennedy has visited University College Falmouth to stage a workshop for MA Creative Advertising students.

The unbearably hot creative duo, Lucy Collier and Darren Wright, critiqued work produced by the class of 2007/8 in response to a brief they had set a fortnight earlier.

"Lucy and Darren are among the most approachable, unassuming people you could ever hope to meet, yet they're one of the most sought-after creative teams in the advertising world," said MA Creative Advertising Course Leader, Chris Waite.

"To know why, check out the integrated Event Marketing campaign they created for Nike to publicise the Run London event in 2006".

Their North vs South theme was executed across every imaginable medium: they wrote the film, they conceived the interactive website, the posters, the flyers, the press ads - and there were two T-shirts (one for North, one for South), which they not only wore but also created.

Their campaign won a coveted DandAD Silver Award 2007 for Best Integrated Campaign.

At the Falmouth workshop, the duo set this year's cohort of students a brief to create an advertising campaign for Persil.

Even for the most experienced professionals, washing powder is not an easy product to advertise in an original way and for students only two months in to their one-year course, this was a daunting challenge.

Collier and Wright's choice of winning campaign was created by Rose Hall and Charlie Thorogood.

Based around the campaign line - All's fair in love and laundry - it encouraged the man around the house to do his share when it comes to doing the washing in an engaging and witty way.

The Weiden and Kennedy team are already good friends of Falmouth's MA in Creative Advertising, with students from the course having visited them during the course's annual London Week for portfolio advice for the past two years.

"Falmouth's Creative Advertising course consistently produces teams who are industry ready," said Collier.

"Their students are always armed with a solid knowledge of how to create a basic ad campaign but more importantly, they have the right attitude and always seem keen to learn much more," she added.

"For industry people of this calibre to make time for a flying visit to Falmouth says something about the quality of this course and the students who graduate from it," added Course Leader Chris Waite.

"I'm both proud and very grateful for Lucy and Darren's input, enthusiasm and continuing association with us".

Back to top